What is Action Figure？

An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys (while competitors called similar offerings boy's dolls. 

The action figure industry is a multi-billion dollar market that includes a wide variety of products, ranging from classic superheroes to movie and TV characters, video game characters, and more. Action figures are highly collectible and are often sought after by fans of various franchises.

Some of the most popular action figures currently on the market include:

Marvel Legends Series - These action figures are based on characters from the Marvel Comics universe and are highly detailed and articulated.

Star Wars The Black Series - These action figures are based on characters from the Star Wars franchise and are known for their high level of detail and realistic design.

NECA TMNT - These action figures are based on the Teenage Mutant Ninja Turtles franchise and are highly detailed and articulated.

McFarlane Toys DC Multiverse - These action figures are based on characters from the DC Comics universe and feature highly detailed sculpts and articulation.

Funko Pop! Vinyl - While not traditional action figures, these collectible vinyl figures are highly popular and feature a wide range of characters from various franchises.

Overall, the action figure industry is constantly evolving and expanding, with new products and franchises being introduced all the time. Whether you're a collector or simply a fan of your favorite characters, there's sure to be an action figure out there that's perfect for you.