What A Blind Box Concept

Blind box refers to a toy box that consumers cannot know the specific product style in advance, and has random attributes. This trendy game, which was born in Japan, was originally called mini figures, and became popular in Europe and the United States, and began to be called blind box. As a trendy toy, blind boxes accurately cut into the young consumer market, and many "blind box +" business models such as archaeological blind boxes, stationery blind boxes, beauty blind boxes, snack blind boxes, etc. have also emerged rapidly.
The blind box culture originated in the United States and flourished in Japan. The so-called blind box, as the name implies, is that the box contains a variety of cute doll figures, but the box does not indicate which one, with its limited hunger marketing method, greatly stimulate consumers' desire to buy and repurchase. Experts believe that from the perspective of the macro consumption environment, in the current era of high material abundance, sales have developed from selling goods to selling entertainment, and the boom of "blind box economy" has also come from this.